Online Marketing Tips to Attract Customers to your Beauty Business
May 9, 2018
The millennials have proven to be a marketing challenge for many industries, but still, the beauty industry is booming. Millennials love for digital media and their strong desire to look their best in the selfies combine to fuel a bona fide beauty boom. The beauty businesses, especially the ones offering high-end beauty products and aesthetic procedures, have been growing steadily. Although digital media plays a crucial role in increasing the desire to look great, but when it comes to beauty products and processes, women of all ages prefer brick and mortar options. That is great news for salons, beauty retailers and cosmetic procedure providers across Australia. Women still want to get beautiful the old-fashioned way, in person, feeling pampered and interacting with real people.
That being said, but how will you ensure that women in Melbourne find your business and visit you for the procedures? Online marketing is one of the most effective ways to reach the customers. Here are few tips to help you out.
- Build a website
The first step to online marketing your beauty business is to have a website. Creating a website for your business doesn’t have to cost a lot of money or take a lot of time, but it will help attract a lot of new customers. People when looking to buy beauty products, services or treatments, first search online for beauty salons and clinic or read reviews of the local spas. The website you create should include the list of procedures you offer, hours of operation, phone number, address and a photo of your location. Depending on how sophisticated website you need, you can add features such as coupons or discount codes, ability for customers to schedule an appointment for treatments, articles and blog post about the benefits of the procedures you offer, for example, benefits of hair removal on IPL machine, videos and links to your company’s social media accounts.
However, merely having a website is not enough, it should also be mobile optimised as consumers increasingly search for services and treatments on their smartphones or other mobile devices.
- List your business in local online directories
Getting your beauty business listed in as many places as possible online is key to successfully attracting new customers. Local search directories, featuring local businesses should be an important part of your online marketing strategy. You can get your business listed by registering on Google My Business, Yelp, Bing Local and CitySearch. Visit each site to claim your listing and ensure that the information about your business is accurate and matches with what is on your website. Then optimise the listings with photos, maps, directions, treatment details, coupons or special offers. Monitor the listings on a regular basis to keep them updated.
- Leverage social media
Social media is the best platform out there to highlight your key features. You do not have to be active on all social networks, but on networks that are highly visual such as Instagram, Pinterest, YouTube and Facebook. Encourage your clients to take before and after photos so other users can see how your treatments transform people. For example, if you offer fat reducing on a fat freezing machine then before and after pictures are very important to show the transformation. Social media is a great channel to showcase your work and also to advertise promos and packages.
The above-mentioned are few online marketing tips to attract more customers to your beauty business.