Tips to Optimise Your PPC Campaign
December 14, 2017
Running a pay-per-click (PPC) campaign is one of the best ways to market businesses and their products online. However, simply starting your advertising campaign and getting it online is not enough. You need to optimise it to improve your success rate and generate the kind of return on investment (ROI) you want from the campaign. However, it is a difficult endeavour, but we are here to help you.
Here are some tips to get you started with.
- Define the purpose
The first and the most important thing that you need to do is define the purpose for which you are setting up the PPC campaign. Do you want more sales, leads, conversions, generate more traffic or simply deliver a branding message to your prospects. The purpose of the campaign will determine the tactics you need to use for PPC optimisation.
- Refine your keywords
From time to time you need to update your list of keywords in order to keep them relevant and useful. One of the best ways to do this by checking the number of impressions for every keyword. If any keyword has more than 200 impressions and its click-thru-rate (CTR) is less than 1%, then you should not use this keyword. Refining the keywords is essential as it will give you the relevant keywords that will generate more leads.
- Ad-specific landing pages
The most common mistake most marketers make is creating generic landing pages for all the ads in a campaign. Though this does reduce the efforts and hassle, but it means the user is directed to a landing page which is not specific to the content of the ad they just clicked. This is the main reasons why users leave the page and move on to your competitor.
The above-mentioned are few of the tips for PPC campaign optimisation that you can start using right away.